As CEO of the analyst firm EVAdoption, McDonald conducts research and analysis for companies and organizations trying to understand both the opportunities and challenges resulting from the transition to electric vehicles. His research and analysis on EV and EV charging trends have been cited in dozens of publications including the Wall Street Journal, New York Times, Washington Post, Los Angeles Times, USA Today, and Automotive News.

He leverages more than 30 years of experience as a marketing executive, consultant, and thought leader for companies including IBM and Arthur Andersen. He has written more than 600 articles on both marketing and electric vehicle trends and has delivered more than 400 presentations and webinars.