Name
It Takes a Village to Sell EVs: Transforming Consumer Markets
Date & Time
Wednesday, June 29, 2022, 1:15 PM - 2:30 PM
Sarah McKearnan
Description

While EV sales are increasing, most consumers are still unfamiliar with them. Superbowl ads and video clips will not be sufficient. We must collaborate in new ways to accelerate adoption and meet our decarbonization goals. Marketing plays a key role in awareness, access, and education, and requires the engagement of a diversity of stakeholders.