Name
It Takes a Village to Sell EVs: Transforming Consumer Markets
Date & Time
Wednesday, June 29, 2022, 1:15 PM - 2:30 PM
Speakers
Sarah McKearnan - NESCAUM
Bengt Halvorson - Green Car Reports
Terry Travis - EVNoire
Jamie Hall - General Motors
Misti Murphey - Electrify America
Bengt Halvorson - Green Car Reports
Terry Travis - EVNoire
Jamie Hall - General Motors
Misti Murphey - Electrify America
Description
While EV sales are increasing, most consumers are still unfamiliar with them. Superbowl ads and video clips will not be sufficient. We must collaborate in new ways to accelerate adoption and meet our decarbonization goals. Marketing plays a key role in awareness, access, and education, and requires the engagement of a diversity of stakeholders.